Even as a tiny island country, Fiji boldly rivals the earth’s ideal destinations with its stunning purely natural beauty, pristine beach locations, crystal clear turquoise waters, and lively coral reefs. Its heat hospitality, pleasant locals, and laid-back atmosphere conjure attraction, positioning it as a best tourist destination in the South Pacific. Pursuing Fiji’s effective calendar year in tourism in 2023, Robert Thompson, Executive Director of Locations, Tourism Fiji, unveils ambitious options for 2024 aimed at sustaining and amplifying this good momentum.
– Prashant Nayak
In 2023, Fiji experienced a strong tourism calendar year, web hosting 929,740 international travellers, surpassing 2019 figures by 4 for each cent, and contributing around USD 3.3 billion to the customer economic system. When Australia (47 for every cent), New Zealand (24 for every cent), and North America (13 per cent) constituted the vast majority of readers, the South Pacific Island country also attracted in excess of 6,135 Indian travelers, reflecting a varied global attraction.
When it arrives to India, in 2023, Indian arrivals to Fiji surged to pre-Covid levels noticed in 2019, underscoring a growing need for premium and experiential travel. December 2023 recorded a 300 for every cent surge in Indian arrivals as opposed to the very same thirty day period in 2022, with an typical stay length of 7.6 evenings.
Helpful Advertising
Robert attributes the usefulness of their promoting and model campaigns, like ‘Where Pleasure Arrives In a natural way,’ to garnering additional tourist footfalls. He says, “We have a couple of strategies with some of our key partners, and in 2023, we ran hugely successful campaigns continually all through the year, and we surely propose to repeat all those.” Tourism Fiji actively promotes tourism by means of advertising and marketing strategies and initiatives aimed at attracting visitors while also emphasising sustainable procedures to maintain the environment and society for future generations.
Apart from the approach of incorporating specific promoting strategies and electronic platform utilisation to extend access to a broader viewers, Robert disclosed that the aim is to reach a five to seven for each cent raise in Indian visitors to Fiji in 2024. He explained, “To even further bolster our momentum, we are gearing up to take part in many associate demonstrates. The upcoming Fiji Journey Exchange will see some of our associates joining us in Fiji, alongside with associates of the media. Our India group has an array of options lined up for influencers, media, and increasing the variety of agents in Tier-II and III cities and in our Matai Expert Instruction Programme.”
Attracting World Travellers
Sizeable tourist figures arrive to Fiji from nations around the world like Australia, New Zealand, the US, China, and Japan. Having said that, Fiji wishes to stand out as the greatest location, catering not only to the leading resource marketplaces but also to these around the world who are eager to embark on their following experience.
India has traditionally been a vital industry for honeymooners, but now, there has been a notable increase in multi-generational journey. A further compelling rationale to consider travelling to Fiji is the expanding interest in MICE, significantly attaining traction in India. Fiji is strategically positioned in the South Pacific area to host premium incentive actions, supplying unparalleled experiences for discerning corporate travellers.
Captivating Features for Journey to Fiji
Between the new attractions in Fiji for tourism, the Crowne Plaza Fiji Nadi Bay Resort and Spa is set to open soon. The resort, boasting over 325 rooms, will provide visitors a blend of luxury and an immersive expertise amidst Fiji’s breathtaking organic vistas. “We are energized about the growth in lodging in Fiji, with numerous new properties and renovations underway. To satisfy evolving traveller preferences, we are emphasising enriching encounters beyond the usual pool or waterside lounging. Our aim is still on experience, assorted excursions, and actions that spotlight Fiji’s lively area lifestyle, which include its strong Indian ethnic impact and indigenous Fijian heritage, desirable to all travellers searching for genuine experiences. For Indians, I propose a bare minimum of six to 7 evenings to get pleasure from in Fiji,” emphasises Robert.
Regardless of the lack of immediate flights between India and Fiji, travellers can conveniently access Fiji by connecting flights from important hubs like Hong Kong, Singapore, and various metropolitan areas in Australia. Robert highlights, “We observe conventional journey from India mainly through Singapore. Moreover, we have witnessed a substantial uptick in Indian travellers and flights into Australia and New Zealand. With just a shorter flight absent, Fiji turns into an superb alternative for Indians to incorporate in their Australian and New Zealand itineraries. Also, Fiji’s visa-on-arrival facility for Indian passport holders boosts the advantage and allure of our tropical vacation spot.”
The article Tourism Fiji to elevate spot attraction with powerful strategies appeared initially on Journey Trade Journal.